The Online Course
Based on the top selling book “Your First £100,000 Estate Agency” this online learning course has been specifically designed for Estate Agents who are looking to take their business to the next level. With over 11 hours of exclusive content, downloads and selling hacks this course serves as an essential roadmap to expanding your business beyond the £100,000 income threshold as soon as possible
Get any time access to our in-depth training course designed to skyrocket your estate agency business to over £100,000 in revenue 🚀
We’re so confident that your business will grow off the back of this course that if your business doesn’t improve in 90 days then we’ll refund your purchase*
*applicable only if you follow all the processes that we advise
Dive into cutting-edge lead generation methods and techniques that will set you apart from the competition. This comprehensive overview covers everything from traditional networking to digital marketing strategies, equipping you with the tools you need to attract a constant stream of clients. With a focus on both quantity and quality, you'll learn how to refine your approach, target your ideal market, and convert leads into loyal customers. Get ready to supercharge your lead generation engine!
Lead Generation Mastery 🎯
Unlock the potential of charging higher fees without losing clients. This essential guide teaches you how to justify your rates through exceptional service, unique value propositions, and unparalleled market expertise. Learn the psychology of pricing, how to communicate your worth, and strategies for negotiating fees that reflect your true value. Elevate your earning potential and set a new standard in the estate agency sector.
Fee Maximisation Formula 💷
Master the ultimate time management processes designed specifically for estate agents. This section is dedicated to helping you maximise efficiency and productivity, ensuring that every minute of your day counts. From prioritising tasks to automating routine processes, you'll unlock the secrets to managing your workload like a pro. Embrace these time-saving strategies to free up your schedule, allowing you to focus on what really matters - growing your business and serving your clients.
Time Management ⏱️
Gain instant access to a treasure trove of letter templates and guides designed to streamline your operations and impress your clients. This practical section provides ready-to-use resources that you can implement in your business immediately. From prospecting letters to client communication guides, these templates will save you time, enhance your professionalism, and improve your client interactions. Elevate your business with these expertly crafted tools at your fingertips.
Ready-to-Use Resources 📨
Discover the formula for perfecting property sales and achieving record-breaking success. This segment focuses on innovative sales techniques and negotiation skills that will help you close deals faster and more effectively. Learn how to present properties in their best light, overcome objections, and create irresistible offers. By adopting these proven strategies, you'll not only increase your sales but also enhance your reputation as a top-performing estate agent.
Sales Success Strategy 🏡
Learn how to turn a single listing into multiple opportunities with ingenious marketing tactics and strategic client engagement. This section delves into the art of maximising every listing to its fullest potential. By understanding the power of cross-promotion, referral generation, and strategic upselling, you'll discover how to expand your portfolio exponentially. Prepare to transform every listing into a gateway for more business, establishing a cycle of success and growth for your estate agency.
Multiply Your Listings 🪧
Lesson Seven offers a deep dive into the strategic selection of a focused marketing area for launching an estate agency business. It highlights the importance of marketing touch points, demonstrating through a story how consistent branding across various platforms fosters client trust and recognition. Addressing the challenge of achieving effective brand exposure in populated areas, it advises against wide-reaching campaigns due to their cost and suggests targeting approximately 5,000 households per staff member instead. This approach aims to establish prominence in a smaller community, boosting marketing efficiency and brand visibility.
The lesson emphasises careful market research to identify areas with a high turnover of properties, recommending the use of property portals for insight into market dynamics and choosing a core patch conducive to regular sales. It also discusses the flexibility of this strategy to adapt to geographical nuances and the timing for expanding marketing efforts as the business grows. By concentrating on strategic market positioning and research, Lesson Seven guides future estate agents on focusing their marketing resources effectively for successful brand establishment in a specific area.
This video lesson introduces a forward-thinking sales strategy designed to expand your estate agency's portfolio through the concept of arranging one-off viewings for properties not officially on the market yet. This approach highlights your agency's proactive stance, simultaneously creating opportunities for new listings and sales.
The strategy unfolds during the final stages of a market appraisal when it's clear the homeowner isn't ready to immediately list their property. Offering to arrange a one-off viewing for a specifically interested buyer prepares the ground for future business interactions without putting undue pressure on the homeowner to list. Homeowners typically respond positively to this approach, seeing it as a risk-free opportunity.
This lesson emphasises the significance of creativity and proactive efforts in estate agency sales, showing how the one-off viewing strategy can differentiate your agency in a competitive market by demonstrating an unparalleled commitment to fulfilling both buyers' and sellers' needs.
Lesson Twenty-Four explores the efficient and targeted application of 'done by you' marketing strategies in estate agency promotions. It underscores the importance of recognising that not all marketing efforts generate equal engagement or conversions, urging agents to strategically allocate resources for maximum impact. The lesson advises tailoring marketing to fit the unique needs and responsiveness of various market segments, employing personalised approaches like door-knocking for immediate engagement with homes on the market, and using general leaflets for properties not yet listed.
A marketing conversion funnel is introduced as a tool to evaluate the efficacy of different strategies, encouraging focus on activities that are more likely to result in market appraisals. The concept of process stacking is highlighted as vital for optimising marketing tasks by segmenting target areas and executing multiple related actions in each to boost efficiency and effectiveness.
Overall, Lesson Twenty-Four provides actionable insights for executing 'done by you' marketing tactics effectively, focusing on segmentation, process stacking, and thorough preparation to enhance lead generation and contribute to the estate agency's success.
About Your Presenter Chris Webb
Meet Chris Webb, a leader in the estate agency industry with over two decades of experience. Chris's journey began over twenty years ago when he embarked on his estate agency career. From the start, his dedication and passion for the field shone through, and he quickly earned a reputation as the top-performing estate agent in his hometown of Winchester.
Driven by ambition and a desire to excel, Chris's career progressed rapidly as he took on branch and multi-branch manager roles. His exceptional skills and results caught the attention of key players in the industry, leading him to the prestigious position of National Performance Director for the UK's largest multi-brand lettings and estate agency franchising group.
In this influential role, Chris focused on utilising his extensive expertise to help businesses of all sizes flourish and achieve greater profitability. Drawing from his vast experience, he specialised in providing tailor-made guidance to estate agencies, empowering them to optimise their operations, refine their sales processes, and foster long-term business growth.
Today, at the helm of The Estate Agent Consultancy, Chris collaborates with a select number of clients throughout the UK, assisting them in expanding and elevating their Estate Agency businesses.
Chris's profound knowledge and hands-on experience have granted him invaluable insights into what it takes to establish a thriving and prosperous business in the estate agency world
The Online Course
Get any time access to our in-depth training course designed to skyrocket your estate agency business to over £100,000 in revenue 🚀
We’re so confident that your business will grow off the back of this course that if your business doesn’t improve in 90 days then we’ll refund your purchase*
*applicable only if you follow all the processes that we advise
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This comprehensive course covers a range of critical topics, including how to secure more listings (sometimes even for free), methods to turn a single listing into several opportunities, effective lead generation techniques, mastering time management, strategies for increasing property sales, advice on charging higher fees, creating a strong brand identity, and practical tools such as letter templates and guides for immediate implementation in your business.
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Tailored for estate agents aiming to elevate their career, this course is perfect for those at any level seeking to boost their business to achieve and surpass a £100,000 income milestone.
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By providing you with a blueprint for success, this course offers actionable strategies and insights, enabling you to acquire more listings, enhance your conversion rates, and ultimately grow your business’s income significantly.
FAQ’s
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Absolutely. The course is designed for flexible completion, allowing you to learn and implement new strategies at a pace that fits your busy schedule.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Once enrolled, you will have lifetime access to the course materials. This means you can revisit the content anytime to refresh your knowledge or access new updates.