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Bespoke One-On-One Estate Agency Consultancy To Reimagine Your Business
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Key Articles Written By Our Team On Some Of The Key Topics Around The Estate Agency Industry
I’ve got some bad news for you, I’m afraid. We’re moving from what many consider the most exciting part of estate agency…..
22nd November 2024
Congratulations! We’ve agreed on an offer for the property – that’s a big step forward…..
15th November 2024
Once an offer is accepted on a property, it’s a significant milestone, but there are still essential steps to take to ensure a smooth and compliant transaction…
8th November 2024
When it comes to estate agency, few things are as rewarding as finalizing an offer on a property. The thrill of negotiating, the strategy behind it, and the satisfaction of reaching a deal…
1st November 2024
When it comes to selling a property, feedback following viewings is crucial. It not only provides insights into potential small improvements that can be made to enhance the appeal of the property but also lays…
25th October 2024
The property viewing stage is one of the most critical moments in the sales process. A well-executed viewing can lead to an offer, while a poorly conducted one can cause potential buyers…
18th October 2024
Third-party income is a valuable and often overlooked opportunity in the estate agency business. While we’ve touched on it previously, it’s time to delve deeper into how it can be harnessed effectively and seamlessly…
11th October 2024
It’s often said that the primary focus should be on sellers, with buyers sometimes taking a backseat in terms of priority. This viewpoint is something I strongly disagree with. Buyers are not…
4th October 2024
Staying on top of your for-sale stock can be a real challenge. With properties coming and going, it’s crucial to have a clear idea of how each property is performing and what actions need to be taken to ensure they sell. One method that estate agents can use to monitor…
27th September 2024
In the world of estate agency, not every property will sell quickly or generate the level of interest you expect. It’s a reality that even the most seasoned estate agents face. In fact, the average property in the UK typically undergoes at least one price reduction before…
20th September 2024
Looking after sellers currently on the market with you is one of the most crucial jobs for any estate agency business. This process, often referred to as vendor care, is about maintaining strong relationships with homeowners and keeping them engaged throughout the selling process…
13th September 2024
When selling a property, a robust marketing strategy is essential to ensure it reaches as many potential buyers as possible. At this stage, we should have established a solid foundation of marketing in the local area surrounding the property…
6th September 2024
In the competitive world of estate agency, securing property listings is only half the battle; the true challenge lies in leveraging those listings to generate more business. The key to success in this field is not merely about selling a property quickly…
30th August 2024
In the rapidly evolving world of estate agency, small adjustments can make a significant difference in the visibility and appeal of your property listings. One such adjustment, which has proven to be both simple and effective, is the use of the online viewing sticker…
23rd August 2024
In the ever-evolving landscape of property marketing, video tours have emerged as a powerful tool for estate agents, allowing prospective buyers to explore properties from the comfort of their own homes. The rise of video tours during the pandemic was no surprise—when people were confined to their homes…
15th August 2024
In the competitive world of property sales, standing out is essential. Estate agents continuously seek ways to enhance the visibility and appeal of their listings. One powerful tool that can help achieve this is the use of premium listings on online property portals….
9th August 2024
When selling a property, ensuring it is visible and attractive to potential buyers is crucial. In today’s digital age, where most property searches begin online, keyword optimisation becomes a vital tool for estate agents. This approach, often referred to as keyword search, can significantly influence…
2nd August 2024
Creating an enticing property description is crucial for generating interest and excitement in the properties you are marketing. It’s the difference between a potential buyer clicking through to learn more or scrolling past your listing without a second thought….
26th July 2024
Creating effective and appealing floor plans is a crucial aspect of marketing a property for sale. This is not just about showcasing the layout of the home but also about making a strong impression on potential sellers. Indeed, a statistic from a few years ago…
19th July 2024
In the world of property marketing, photographs are paramount. They encapsulate the essence of a home in a way words often cannot. A single image can convey a thousand words, making the difference between a prospective buyer scheduling a viewing…
12th July 2024
When taking a property onto the market, it's standard practice for estate agents to schedule a follow-up appointment to kick off the marketing process. This follow-up might happen the next day or several weeks later, depending on any preparatory work needed…
5th July 2024
When taking a property onto the market, most estate agents typically schedule a separate appointment to return to the property and initiate the marketing process. This follow-up appointment might occur the next day or several weeks later, depending on when any necessary work on the property has been completed. However, it is…
28th June 2024
One common misconception among homeowners is that if they don’t immediately instruct an estate agent to list their property on the market, they’re not interested in selling anytime soon. However, this isn’t necessarily the case. Many homeowners might be open to considering potential offers sooner than they anticipate, particularly if….
21st June 2024
The essence of customer service in the realm of estate agency is encapsulated perfectly by the phrase: "The definition of customer service is phoning them before they phone you." This principle should guide every interaction you have with homeowners and potential buyers…
14th June 2024
Having completed the market appraisal and demonstrated your expertise and the unique value of your estate agency, it's essential to seize the opportunity to get the property onto the market without delay. However, if the property doesn’t immediately come onto the market, it's…
7th June 2024
In the estate agency world, there's a fundamental skill that many estate agents struggle with, despite it being intrinsic to their career. Picture this: you've spent days leaflet-dropping in the rain, and finally, your phone pings. A lead from one of your leaflets—fantastic! You check the property online and see it's a good….
31st May 2024
When it comes to discussing fees with homeowners for selling their property, many estate agents might be surprised to learn that the fee they charge is often a bigger concern for them than it is for the seller. Estate agents across the country ….
24th May 2024
Understanding the value of a property is a complex and often subjective endeavour, but it’s a crucial element of the real estate market. Many believe that a property is worth what an estate agent values it at or what a seller hopes to…
17th May 2024
In the highly competitive field of property sales, establishing a rapport with potential clients before you even step into their home can significantly influence their decision to…
10th May 2024
In the dynamic world of property sales, the ability to effectively book and conduct market appraisals stands as a cornerstone of a successful estate agent's operations. This process…
3rd May 2024
In the fast-paced world of property sales, understanding the dynamics of lead conversion is crucial for any estate agent looking to thrive. It’s not just about generating leads; it’s about efficiently transforming these leads into…
26th April 2024
Launching an estate agency business is an exciting venture, filled with opportunities and challenges alike. One of the most critical aspects of setting up your business for success from the outset is the structure of your diary….
19th April 2024
Launching an estate agency business is an exciting venture, filled with opportunities and challenges alike. One of the most critical aspects of setting up your business for success from the outset is the structure of your diary….
12th April 2024
In today's digital age, social media stands as an integral component of any successful marketing strategy, especially for estate agents looking to expand their reach and connect with potential clients. Understanding the power of social media….
5th April 2024
In today's digital age, social media stands as an integral component of any successful marketing strategy, especially for estate agents looking to expand their reach and connect with potential clients. Understanding the power of social media….
29th March 2024
In an era where the property market is increasingly competitive, the concept of personal branding has emerged as a cornerstone for success in the estate agent consultancy service. Personal branding, at its core, is the practice of marketing oneself….
22nd March 2024
In the ever-evolving landscape of the estate agency business, understanding the true essence of a lead is pivotal. A lead, in its most fundamental form, is someone contemplating the sale of their property, be it in the immediate future or down the line….
15th March 2024
In the world of online marketing, one tool surpasses all others in efficacy and cost-effectiveness: email marketing. Originating from its humble beginnings in 1971, email has exponentially grown, becoming an indispensable facet of our digital lives…
8th March 2024
In the realm of digital marketing, achieving a prominent position on search engine results pages (SERPs) is akin to securing prime real estate in the busiest high street. While many estate agencies invest heavily in paid advertising to climb to the top of Google's listings, there….
1st March 2024
In the ever-evolving landscape of digital marketing, estate agents are constantly looking for effective ways to attract potential clients and stand out in a crowded marketplace. With the transition from traditional advertising methods to online platforms it's crucial to identify marketing strategies that offer both efficiency and effectiveness…
23rd February 2024
In the dynamic world of estate agency, distinguishing your brand from competitors is paramount. One innovative strategy that stands out is the concept of supporting local events rather than merely sponsoring them. This approach not only elevates your brand visibility but also ingrains your business within the fabric of the community you serve….
16th February 2024
In the competitive world of UK estate agency, discovering efficient and cost-effective methods to secure new clients is a perpetual challenge. An approach that stands out for its directness and potential for high returns involves targeting homeowners currently listed on the market. These individuals are not….
9th February 2024
In the quest for new listings, estate agents continually seek innovative strategies to stand out. VIP letters, also known as sniper letters, represent a powerful tool in the estate agent's arsenal, offering a personalised approach to engaging potential sellers who might not actively be on the market….
4th February 2024
28th January 2024
In the competitive landscape of the UK property market, finding innovative ways to secure listings is crucial. One under-utilised strategy is targeting homeowners who have previously withdrawn their properties from the market. With a 30% likelihood of these homeowners re-listing within 12 months, this group represents a fertile ground for generating new business…
21st January 2024
As you embark on the journey of establishing your estate agency in the UK, it's crucial to understand that at its heart, your business is a marketing entity. You're not just selling properties; you're marketing homes, your services, and most importantly, yourself as the go-to local property expert…
14th January 2024
Launching an estate agency in the UK requires more than just setting up shop; it requires a carefully thought-out marketing strategy that targets the right audience. One of the first steps in this process is identifying your core area for marketing efforts. Here’s how to approach this critical task to ensure your agency's successful launch…
7th January 2024
Starting an estate agency in the UK is an exciting venture, but it comes with its fair share of preliminary tasks. From navigating Companies House registrations to awaiting your business cards, this period is your golden opportunity to lay the groundwork for a successful launch….
1st January 2024
In the competitive world of UK estate agency, distinguishing your business from the rest is paramount. The common perception that "all estate agents are the same" challenges us to prove otherwise. It's about showcasing what makes your estate agency unique - your Unique Selling Points (USPs)….