Maximising Property Listings: The Power of Online Viewing Stickers and Final Preparations

In the rapidly evolving world of estate agency, small adjustments can make a significant difference in the visibility and appeal of your property listings. One such adjustment, which has proven to be both simple and effective, is the use of the online viewing sticker. Born out of necessity during the pandemic, this feature has outlasted its initial purpose and continues to offer substantial benefits in today’s market.

The online viewing sticker was initially designed to indicate that a property could be viewed remotely. This option was particularly useful when physical viewings were not possible, whether due to lockdown restrictions or personal circumstances. Estate agents would either provide a prerecorded video tour of the property or facilitate a live virtual tour via platforms like FaceTime, allowing potential buyers to explore the home from the comfort of their own living room.

While the need for such measures has diminished with the return to normalcy, the online viewing sticker remains a valuable tool. Despite the preference for in-person viewings—understandably so, given that purchasing property is one of the most significant financial decisions a person will make—this sticker still plays a crucial role in attracting attention to a listing. By simply indicating that an online viewing is an option, you can increase the visibility of your property listing. Even if the option is rarely used, the sticker itself acts as a magnet for potential buyers browsing online, boosting the number of views your listing receives.

From my experience, I recommend all my clients to activate this sticker on their property listings. It requires just a few clicks of the mouse and can significantly enhance the online presence of your listing. Interestingly, most clients never end up conducting a virtual viewing, yet they still enjoy the increased exposure and interest that this small action generates. It’s an easy and effective way to gain more traction for your property without much additional effort.

By incorporating the online viewing sticker and following the strategies outlined in previous discussions, you can ensure that your property not only stands out in the local market but also takes full advantage of every available tool to maximise its appeal. This approach not only enhances the chances of a successful sale but also helps in promoting your estate agency as a proactive and resourceful business, attracting new clients who are looking for agents that go the extra mile.

For those seeking more detailed guidance on optimising property listings, there are resources available that can provide further insight. By scanning the QR code provided, you can access a guide designed to help you make the most of your listings as they enter the market. Additionally, you can discover the top 20 portal keywords at the time of writing, which can further enhance the visibility of your property listings online.

Once you have crafted the draft details of the property you intend to sell, it is vital to have these details reviewed and approved by the sellers. This step is crucial for a couple of reasons. First, it ensures that the seller is comfortable with the presentation of their property. There may be specific photographs, descriptions, or personal items shown in the listing that the seller prefers to be altered or removed, details you might not be aware of without their input.

Secondly, obtaining the seller’s approval helps to confirm the accuracy of the information provided in the listing. This could include features like built-in appliances or the number of parking spaces available. Much like the property information form, this serves as a form of insurance, ensuring that all details have been agreed upon by the seller. This agreement helps prevent any misunderstandings or disputes when potential buyers come to view the property.

It’s advisable to get this approval in writing, as verbal agreements can be difficult to prove if any issues arise later on. A written confirmation provides a clear record that the seller has reviewed and agreed with the listing details, offering peace of mind for both you and your client as the property goes to market.

In conclusion, the online viewing sticker is a small but powerful tool in your estate agent’s arsenal. It enhances the online traction of your property listings with minimal effort and, when combined with careful preparation and seller approval, ensures that your property is presented in the best possible light. These strategies not only contribute to a successful sale but also help in establishing your agency’s reputation for excellence in a competitive market.